So, Warner Bros. is at war with the producers of the new revival of How to Succeed in Business Without Really Trying, over their refusal to release Daniel Radcliffe to do press and red-carpet for the final Harry Potter movie. Radcliffe’s contract keeps him in NY and in the show until November, while the movie opens in July. Warner Bros. feels they can’t adequately promote the film without Radcliffe, but How to Succeed producers have held firm, forcing the studio to buy out the houses for the nights they want Radcliffe, to the tune of about a half-a-million dollars.
It’s chump change, really, when you consider that the Potter franchise has grossed over $6 BILLION WORLDWIDE. To put that in perspective, based on my salary last year, I’d have to have lived 600 million years to make that kind of money. Are they really concerned that if Harry Potter himself isn’t there, the movie won’t open big?
Are they seriously worried about this? Between the books and films, HP is a phenomenon that we’re not likely to see again in our lifetimes (unless it involves some skeevy, sparkly vampire, and even then, only maybe).
So, really, Warner Bros., thanks for “supporting” the theatre, and kudos to the How to Succeed producers for standing up to Goliath. As for the show, it just went into previews, but the images I’ve seen from it so far are distinctive. Here’s Hedy LaRue, on the left:
And here’s the Evolution of Bud Frump, from the 1960s to today:
The ad campaign and poster art are gorgeous, though, and another comparison leaps immediately to mind.
I’m not imagining this, right? You see this?
And what’s amazing is you take the glasses off Clark Kent, and you get Superman; but if you put the glasses ON Daniel Radcliffe, you get…
Somehow, I think neither Warner Bros. nor How to Succeed have anything to worry about.